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Zomato Launches Whitelabel App Platform for Restaurants

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Zomato announced the launch of its Whitelabel platform for restaurants to run their businesses online on Monday.

Available to restaurants in the 22 countries that the firm operates in presently, the Zomato Whitelabel platform lets restaurants launch custom-branded native mobile apps on Android and iOS, accept orders through Zomato’s system, and integrate with Zomato’s table reservation and payment features, and send push notifications to customers.

Zomato quoted a Tracxn report published in December 2014 which estimates that India’s food-tech saw a total investment of $1.2 billion (roughly Rs. 8,003 crores) in 2014. With the Zomato Whitelabel solution, the firm intends to tap into the unorganised sector of asset-heavy restaurants, who do not have an app or digital presence.

“There is not one single service provider for restaurants which can give them the entire suite of technologies required to run an internet presence closely integrated with the operations of their business,” said Ashish Goel, Chief of Product and Design, Zomato.

Zomato Whitelabel apps will work on a subscription based model of $200 per month (roughly Rs. 13,350), per location, the company said, in an emailed response to our queries. In addition, Zomato will also levy a nominal service fee per transaction.

Some of the early adopters of the whitelabel platform include New Delhi-based Summerhouse Cafe, Dubai-based Miyabi Sushi, and Melbourne-based Shizuku Ramen.

Zomato said that it is looking to build apps for the Windows platform in the future, the first apps from its whitelabel partners should be listed on app stores by September 21.











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