The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
Search has traditionally been built around a relatively simple idea: users type a query, search engines rank webpages, and people click the results that appear near the top. For years, businesses and publishers optimized content around keywords, backlinks, technical SEO, and rankings. That model is changing. The rise of TikTok, Instagram Reels, YouTube Shorts, and … Read more