The “TikTokification” of Search: Why the Creator Model Is Replacing the Ranking Model
The way people search for information is changing rapidly. For years, traditional search engines relied on a ranking model, where websites competed for the top spot on a search engine results page (SERP). Success depended on keywords, backlinks, technical SEO, and domain authority. Today, however, a new trend is reshaping online discovery: the “TikTokification” of … Read more