Cloud-based customer support software provider Freshdesk announced Wednesday its acquisition of Konotor, a mobile-first user engagement platform. The terms of the acquisition were not disclosed.
Konotor helps businesses engage with users in a pro-active and contextual manner through mobile-focused features like two-way messaging, in-app support, and marketing automation. It supports more than 40 million users for clients like Zomato, BankBazaar.com, and Faasos, among others.
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The acquisition fits with Freshdesk’s mission to deliver omni-channel customer services, following its acquisition of video chat platform 1CLICK in August and social recommendation app Frilp in October.
“The addition of Konotor to our product suite will help us create powerful customer experiences,” said Girish Mathrubootham, CEO, Freshdesk.
Founded in 2012 by Srikrishnan Ganesan, Deepak Balasubramanyam and Vignesh Girishankar, Chennai-based Konotor won Qualcomm’s QPrize 2014 India edition, and is is backed by Target, Qualcomm Ventures, and Accel Partners.
Launched in 2010, San-Francisco headquartered Freshdesk has over 50,000 customers around the world, and has raised $95 million (roughly Rs. 633 crores) in overall funding so far. Its latest $50 million (roughly Rs. 333 crores) Series E funding round was led by Tiger Global in April this year.