Amazon Underground, the company’s new Android app store introduced last month, has now been revealed to generate revenue using interstitial advertisements. The app store raised eyebrows the world over when it was announced to provide apps and games worth over $10,000 free to users.
At the time of the launch, Amazon detailed how it would be paying the app developers based on app usage time. However, Amazon did not reveal how it would be generating revenue with this new venture. The answer lies on the Amazon Underground Developer page, which points to Amazon using full-screen pop-up ads for apps on Amazon Underground.
The Developer mentions that the firm would be showing users “a welcome message in the form of an interstitial ad” when the users open the app for the first time. The app would also play paid pop-up interstitial ads at times when users launches or resumes the app in subsequent times. “You do not need to do anything to enable these ads. Amazon configures the ads when your app is published to Amazon Underground,” adds the “Interstitial Advertisements” section in the Amazon Developers page.
First spotted by The Digital Reader, the advertisements being talked about by Amazon are not the in-app advertisements normally inserted by app developers in their apps.
To recall, Amazon last month said that it would be paying number of app and game developers on a per-minute basis (for every minute the app is used) in exchange for them waiving their regular in-app fees. The company added that while many of the free apps in other stores come with hidden in-app purchases, which users discover only after downloading, the ‘Actually Free’ apps in Amazon Underground are completely free without any in-app purchases.