Fledgling business offers the world’s first diploma in social media marketing

Daniele Tanner, co-founder and Director of Social Media College, at Ruby Lane in Manly. Picture: Adam Yip

A PENINSULA woman is flying high with a business that offers the world’s only accredited diplomas in social media.

Queenscliff’s Daniele Tanner, 28, and husband Jonathon, 36, are the founders of Social Media College, a business offering 12-month diplomas — as well as nine-month online and campus courses — to universities and colleges in social media.

The business — is the first of its kind in the world — trains university and college teachers, who then deliver the courses to their students.

“Our diploma empowers our educational partners to deliver excellent programs in social media,” Mrs Tanner said.

Social Media College has an intensive eight-week course in social media marketing. Picture: Adam Yip

The business’ partners include OpenColleges, Access: UTS, Upskilled and Southern Cross University.

The diploma covers mainstream social media — Facebook, Instagram, LinkedIn and Twitter, as well as more niche platforms such as WhatsApp and Snapchat.

It also allows the student to learn strategies such as how to manage a team and gives specialist advice and teaching about how to excel online in their given field.

“If they are passionate about cars or fashion, they learn how to establish themselves as an expert in that field,” Mrs Tanner said.

Social Media College also directly runs an eight-week intensive course, focusing on the main social media networks — Facebook, Instagram, LinkedIn and Twitter.

Mrs Tanner has a background in media and advertising and worked at outdoor advertising company JCDecaux prior to starting Social Media College.

She realised there was a gap in the market for social media courses after visiting clients and realising many were outdated when it came to teaching staff about social media.

Social Media College was listed as a finalist in the recent Optus My Business Awards.

And while they ultimately did not win, Mrs Tanner — who is due to give birth to her first child in April — said she was ecstatic to have been nominated.

“We were absolutely thrilled. It was the first award we have been involved in and it was just an honour,” she said.