Home Apps Facebook Messenger, Snapchat Decline in Popularity in US: Survey

Facebook Messenger, Snapchat Decline in Popularity in US: Survey

2 min read
Comments Off on Facebook Messenger, Snapchat Decline in Popularity in US: Survey
0
3
Facebook Messenger, Snapchat Decline in Popularity in US: Survey

Facebook and Instagram still reign supreme among top apps, even as Messenger and Snapchat are losing steam with young users in the US, a recent study says.

Wayup, a startup that connects college students with local job opportunities, queried 1,000 US college students about their favourite apps and found that Facebook Messenger, Snapchat, free digital wallet Venmo were the top three apps on decline, VentureBeat reported.

The survey was sent out five times throughout 2015 in an effort to suss out larger mobile app trends. The study found that Facebook Messenger, Snapchat, and Venmo were mentioned less and less over the course of a year.

However, the list is a little deceiving. For instance, banking apps en masse saw a decline from September through December of 2015. “Venmo is the clear favourite among payment apps, cited five times more frequently than the next most listed app, PayPal,” the study noted.

Also, it’s worth noting that Snapchat was on the rise until September hit, when it started to drop off, according to Wayup.

Facebook Messenger saw a slight increase in popularity from February to September, but then it declined twice as much as Facebook from September through December. Facebook is also six times as likely to be listed as a favorite app than Messenger.

The study, however, shows a silver lining for Messenger. The app was mentioned more by freshman than seniors, which means it has an opportunity to capture Generation Z as they age. Messenger’s recent partnership with Uber could also possibly reverse its declining trend.
[“source-gadgets.ndtv”]

Load More Related Articles
Load More By onkar
Load More In Apps
Comments are closed.

Check Also

UK Website Targets Parents Who Fear Children May Join IS

Britain launches a new website on Tuesday which aims to educate Muslim teenagers against g…