Facebook Enhances Video Metrics: This Week in Social Media

Facebook Adds New Daily Video Breakdowns: Facebook added “new daily breakdowns for video metrics,” which “gives Page owners a better understanding of when their audiences are watching their videos” and provides “a more detailed picture of performance that [Facebook hopes] will help publishers inform their video strategies.”

facebook daily video metrics

Facebook page owners can access day-by-day breakdowns for Minutes Viewed, Views, and 10-second Views.

Facebook Introduces Delivery Insights in Ads Manager: Facebook’s new Delivery Insights are “a new set of insights available in Ads Manager that tells advertisers how their ads are competing at auction and provides recommendations on how to tweak the ad to make it more competitive.” This new feature “will begin rolling out globally to Ads Manager in a few weeks.”

facebook delivery insights

Facebook shares “how to create competitive ads that have a high probability of being shown to people” and is introducing “new insights in Ads Manager.”

Tumblr Adds GIF Creation to Android App: Tumblr announced to Android users that their “Tumblr app makes GIFs now, just like the iOS app does.”

tumblr andorid app gif creation

“Any video on your phone can be giffed.”

[Source:- Socialmediaexaminer]