Apple Blew Its Holiday Season Sales Record To Smithereens With In-App Purchases

Broken Record

Like its infamous, dystopian, 1984-style commercial featuring a woman smashing a movie screen with a hurtling mallet, Apple has broken another record — this time, the company’s all-time record for holiday season sales.

According to the tech company, Apple users spent roughly $1.1 billion on apps and in-app purchases in the two weeks leading up to Jan. 3., which were two of their highest (seasonal) weeks in traffic.

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Apple senior VP of worldwide marketing Philip Schiller.

The company also kicked off the New Year right: the first day of 2016 marked the best bonafide sales day in the App Store’s history, with $144 million spent, which means millions of customers served.

When it comes to an app-purchase breakdown, the most frequent buys pertained to social networking (like Facebook Messenger, WeChat, and Snapchat), gaming (including Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey), and entertainment (Hulu and Netflix).

But despite the success, the company is not resting on its laurels. And, according to Schiller, neither are its developers or other employees, which make up a 1.9 million person workforce in the U.S. alone.

“We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016,” Schiller added.