With our content creation platform, we assist more than 170 sports clubs, teams, federations, leagues, and organizations in producing high-quality content quickly. We compiled our top social media content ideas for football clubs and organizations based on this experience working with sports (social media) teams and the industry trends we’ve observed over time. Continue reading for ideas on how to boost your social media football content’s engagement, reach, and other objectives, as well as examples from our football clients and other inspiring accounts. Keep posting about your victories.
All of your social media posts become worth gold when you win. even if the content is repetitious or of lower quality than usual. Football fans are eagerly awaiting it. Therefore, our first football content idea to increase social media engagement is to post about every win and capture every moment and angle. This could be a victory for a specific team in your league, a club victory, or a player’s success. For instance, after Liverpool FC’s victory over Lille to advance to the Round of 16 of the Champions League, the team celebrated Mohamed Salah’s 50th European goal for Liverpool by highlighting the Player of the Match in a video. You can also post a throwback to your winning moment weeks, months, or even years later to increase social media engagement. With a memorable throwback post, Real Madrid, for instance, marked the 5th anniversary of their 11th Spanish Super Cup victory in Saudi Arabia.
Keep using social media hashtags like #TBT and #Onthisday to remind fans of these highlighted moments because followers enjoy a throwback. Make use of the social media accounts of your players. Utilizing the social media audiences and networks of your football players is an excellent strategy for expanding your reach and increasing brand recognition. This can be accomplished by providing them with branded, personalized content that they can share on their channels. This can be a win-win situation for both the players and your organization (football club, federation, league, etc.) because they are always looking for great content to post. At the same time, you gain an increased social media presence and maintain control over your brand’s image.
For instance, FC Utrecht created and distributed individual matchday graphics for each of their players. Several players then posted the graphics to their social media stories and feeds ahead of time: Regular social media posts According to benchmark reports on the social media industry from 2024 by Rival IQ and Sprout Social, professional sports teams had the highest engagement rates on Facebook and Twitter while coming in second place on Instagram and TikTok. According to these findings, managing a sports social media account does not necessarily imply a lower engagement rate if you post more frequently than you would in other industries. In fact, the data point to the possibility that the reverse is true.
