The Indian festive season of Diwali has already seen sales from the country’s three biggest online retailers, Flipkart, Amazon, and Snapdeal. While the first editions of these sales have finished, the retailers aren’t done yet, with more sales lined up for the month.
Amazon’s next sale is starting on October 17 and will go on till October 20, while Paytm’s first sale kicks off on Wednesday and will go on till Friday. Snapdeal is matching Paytm’s dates for its next sale, which also begins on Wednesday and ends Friday. To note, Snapdeal’s sale is within a week of its first Unbox Diwali Sale from earlier this month, which ended on October 6.
The company processed transactions for over 11 million units during the October 2 – 6 sale, but lagged behind its rivals Amazon and Flipkart.
During the sale to be held from October 12-14, Snapdeal will offer deals on electronics, fashion and home as well as 10 percent instant discount on payment through SBI Cards, it said in a statement.
It will also extend the Rs. 10,000 discount offer on iPhone 7 and iPhone 7 Plus for American Express card users under the new sale period.
Other players – Flipkart and Amazon – may follow suit bringing in more festive sales ahead of Diwali.
“We are thrilled to bring another exciting sale for our customers in the run up to Diwali. We had a phenomenal response to our sale last week with more than 11 million units being sold out and we have some great offers lined up for this week as well,” Snapdeal Vice President and Head Category management Saurabh Bansal said.
The company said its sale last week saw 40 percent more women shopping online versus last year and a sharp increase in prepaid orders.
Larger rival Flipkart, which hosted its sale during the same period as Snapdeal’s, had said it sold 15.5 million units across Flipkart, Myntra, and Jabong platforms.
Similarly, Amazon, which hosted its sale between October 1-5, sold 15 million units. According to research firm RedSeer, e-commerce companies are expected to register transactions worth Rs. 11,000-13,000 crores ($1.7 – $1.9 billion) in October, driven by festive offers and discounts on their platforms.
“Retailers are likely to surpass all sales expectations in the on-going festive sale days and for the month of October 2016 as a whole,” it had added.
During the period of October 1-6 alone, online retailers are estimated to have clocked gross GMV of Rs. 6,500-7,700 crores ($1-1.2 billion) with sale of 35-40 million units.