Providing financial literacy to the next generation
The Chartered Insurance Institute (CII) made a bold commitment to help young people across the UK gain the skills and confidence to manage their finances through engaging, curriculum-aligned workshops at a time when financial education is more important than ever. However, in order to reach students, you must first reach educators and decision-makers, and Buzz Education was created to do just that. Through a smart, collaborative email marketing strategy, we helped CII connect with thousands of UK schools, boosting workshop bookings and dramatically expanding their impact. The outcomes? Over 23,000 pupils supported in just one academic year.
A trusted partner in education marketing
CII first partnered with Buzz Education back in 2019. Their goal was clear: to promote My Personal Finance Skills, their free financial education workshop programme, to secondary schools and sixth forms across the UK.
CII needed a marketing agency that didn’t just deliver services, but acted as an extension of their in-house team. They found just that in our education sector expertise and adaptable, insight-driven marketing packages. Buzz Education was the perfect fit because of our approach, reputation, and in-depth knowledge of the education industry, as demonstrated by a glowing recommendation from one of our previous customers.
A campaign that delivered more than clicks
Our strategy for CII was more than just hitting inboxes; it was about delivering results.
Our team developed and delivered: in collaboration with the Education Programme Manager at CII. 6 expertly crafted email campaigns, written and designed in-house by our education content specialists.
Targeting over 9,600 key education decision makers including heads of sixth form, careers leads and PSHE coordinators.
targeted communication to schools serving students ages 15 to 18, including state, independent, and academies. We didn’t just stop at initial outreach. By layering in a Top Prospects follow up email to warm leads, we helped CII nurture interest and convert engagement into confirmed bookings.
