Watch the Newest Ads on TV From Fitbit, Macy’s, PlayStation and More

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Macy’s serves up a subtle, quietly touching ad that celebrates the power of the perfect gift (Adrianne Pasquarelli has the backstory: “A Simple Present Lights Up a Girl and Boy’s Christmas in Macy’s Emotional Holiday Tale”). PlayStation hypes the release of “Star Wars Battlefront II,” out Nov. 17. And in a Fitbit spot, a woman talks about getting diagnosed with type 2 diabetes and then using her Fitbit as a motivational device to get back in shape; her story (spoiler) has a happy ending.