With the aim to get users to switch to its Edge browser, Microsoft had released a comparison video in June in an attempt to convince the public its browser is more battery efficient than others. Now, the company has started sending notifications to Windows 10 users, persuading them to make the switch.
This was first spotted by app developer Rudy Huyn, who even shared a screenshot of the notification. The tips feature of Windows 10 is generating these notification asking users to make the switch. The notification reads, “Chrome is draining your battery faster. Switch to Microsoft Edge for up to 36 percent more browsing time.” However, these notifications are not seen by all Windows 10 users.
Microsoft using Windows 10 to get users’ attention may prove to be effective, but some could find it annoying and invasive. Ever since the launch of Windows 10, the company has managed to anger many customers through its invasive techniques. It has been aggressive up to such an extent that it even had to reportedly pay a woman $10,000 (roughly Rs. 6,70,000) as compensation for force installing the Windows 10 update on her PC without her permission, which made her lose some important files.
As mentioned above, the Redmond-based company launched a video test in June that compared the battery life of laptops running Edge, alongside the battery life of laptops that ran other browsers like Chrome, Firefox, and Opera. Microsoft claimed that its Edge browser delivers 17-70 percent more battery life than the competition.
Last month, Microsoft took it further by claiming that Microsoft Edge, apart from Apple’s Safari browser on OS X, is the only browser capable of supporting playback resolution of up to 1080p (full-HD) for Netflix streaming and added that it offered better bitrates compared to other browsers. It even posted a document from Netflix stating that Chrome, Opera, and Firefox can support resolutions only up to 720p (HD), whereas Microsoft’s Edge and Safari on OS X can go up to full-HD resolution.