Working with a digital marketing agency, such as iCrossing, can be one of the best ways to gain exposure for your business. While many business owners and entrepreneurs attempt to handle their own digital marketing efforts, nothing beats working with professionals who can devise a specific strategy to help your business meet its many goals.
While a marketing agency like iCrossing will likely have a lot of knowledge and insight into how to market your business online, there are still some questions and topics that you should bring up when you meet with them. To help you get the most out of your new business partnership, here are some questions to ask when working with a digital marketing agency.
Who Your Demographic Is and How It’s Best Targeted
When business owners attempt to market their business online entirely on their own, they often cast a wide net instead of identifying their target demographic and targeting them specifically. When you work with a digital marketing agency, they will do the market research to identify exactly who your target audience is. They will also know how that demographic is best reached. Knowing who your target audience is can help your business to grow, not only in terms of marketing, but in how you run your business overall.
How Your Competitors Have Succeeded
You should never aim to flat out copy your competitors. However, knowing what has worked for companies that offer a similar product or service as yours can be quite useful in figuring out your overall marketing approach. By studying your competitors’ approaches, you can figure out what does and doesn’t work for companies like yours.
How Long The Process Will Take
While some marketing campaigns can expect almost instantaneous results, others can take a bit longer. You should discuss with your digital marketing agency the time frame in which they expect you to be able to see actual results from their efforts.
What You Can Do On Your End
While your agency will handle the marketing, there are still many things that you can do on your end. For example, many digital marketing agencies like pushing discounts, promotional codes and sales. It’s up to you to set those prices and schedule these discount periods. Furthermore, while an agency can hire writers to pen blog posts and social media blasts, many are happy to have you write those things on you’re own if you’re interested.
Pricing and Contract Stipulations
You never want to enter into any business relationship without examining the contract. Be sure to ask about the pricing scale and any stipulations in the contract. Some agencies take money up front, while others wait until they have created some content for you to actually send you a bill. Be sure that you know how your new agency operates. Discussing this at the starting gate can prevent any confusion or problems down the road.
Working with a digital marketing agency is a great way to expand your brand’s presence online. It’s especially important in an era where just about every company has an online and social media presence if you want your company to stand out from the crowd. Remember to ask these questions and discuss these points when you meet with your marketing agency for the first time.